To be fair, *they* are not producing it, but the same asian sweatshops that are producing cheap Epiphones etc.
What would you want to change about the real US Les Paul and why?
Can't do much better there IMO, those will be around in another 100 years just the same. Kramer is way behind in their priority list, especially regarding the projected possible revenue. MusciYo had much less overhead regarding costs, Gibson couldn't offer the same prices. They won't invest much into it just to make a few hundred fans like us happy. Look at the sales numbers of GKG "USA custom shop" for comparison, I dunno if they ever reached 3 digits.
Being in the sales business and having competition everywhere around us we have managed to stand out and even though our prices are more than our competitors prices we're still backed up and have new customers everyday. We've tripled what we did for the entire year so far this year.
Here's the secret......offer a great product not the same crap everyone else offers, when the customer sees value and quality they will pay for it.
Now if you keep producing cheap ass guitars your sales will not go up. Here's why:
I can get the same crappy guitar in 50 different brands for a cheap price. Now what makes the Kramer brand stand out among NEW customers? The simple answer is......nothing. The same cheap feeling necks, fret boards that feel just ok, the same knock off pickups, etc....as every other entry level guitar made today.
If you build it they will come is not just a phrase from a movie. If you build a quality guitar that stands out, the customers that actually play a guitar before they buy one will feel the quality, the tone, the nice fast neck and low and behold it's competitively priced with guitars that don't "feel" as good.
Secondly, if you continue to target the hairband era, all you have left, as far as consumers, are the handful that hold onto to that era. What they need to do is target todays customer